mobile trader senior
上海 经验不限 学历不限
  • 全勤奖
  • 节日福利
  • 不加班
  • 周末双休
  • 领导好技能培训岗位晋升
灵智精实广告有限公司上海分公司 2019-07-20 14:07:36 242人关注
job summary
directly reporting to the trading manager, the mobile trader senior is directly responsible for media buying operations for her/his client portfolio.
s/he will actively participate in the development of the activity of mobext with local clients & major mobile partners.
s/he will be responsible for:
- the delivery of mobile media trading for a portfolio of clients and to the development and implementation of consulting services.
- overseeing mobile campaigns, the customer satisfaction and the ability to take advantage of the offer mobext for the success of their strategic objectives.
main responsibilities
? campaign optimization
o daily campaign pacing adjustments to deliver campaign budgets and ordered units
o daily campaign optimizations using bi (business intelligence) tools and excel based data analysis.
o weekly analysis of top performing domains
o minimum weekly analysis of 3rd party statistics
? reporting
o daily reporting updates for trading managers
o weekly reports to agency partners
o weekly report of management statistics for their campaigns (performance, pacing etc.)
o ad hoc reporting requested by trading managers
o familiarity with mobile trading platforms
? career development
o develop an understating of a/b and split testing methodologies
o deploy testing methodologies on campaigns under the direction of trading managers
o actively take part in new product testing and implementation; proactively feedback to trading managers and local head.
o develop an understanding of the wider programmatic ecosystem and the modern media agency
? key competencies
? 4+ year of experience in media trading
? good knowledge of digital advertising landscape ; specifically in mobile / rtb areas
? experience in delivery for major brands in terms of media planning/buying
? good understanding of the operational process of running media trading operations
? highly numerate and comfortable with data processing and interpretation
? interested in technology and mobile platforms
? a keen problem solver
? an understanding of online delivery technology, especially marketing technology (e.g. cookies, adservers, etc.)
? strong knowledge of microsoft office (word, excel, powerpoint)
? excellent organizational, project management skills with the ability to work under tight timelines
? excellent verbal and written communication skills for effective communication and presentation to stakeholders, including management, marketing, creative, production, local agencies and outside vendors
? good attention to detail and process oriented
? strong work ethic, self-motivated and able to take initiative
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